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The role of the brand in the process of clothing purchase among young consumers

Object's details: The role of the brand in the process of clothing purchase among young consumers

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
The role of the brand in the process of clothing purchase among young consumers
Wariant tytułu:
Rola marki w procesie zakupu odzieży wśród młodych konsumentów
Group title:
Zarządzanie
Creator:
Bartczak, Magdalena
Subject and Keywords:
social conditions of behawior;
youth behaviour;
clothing market;
clothing brand;
społeczne uwarunkowania zachowań;
zachowania młodzieży;
rynek odzieżowy;
marka odzieży
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2019
Resource Type:
artykuł
Resource Identifier: oai:www.sbc.org.pl:435794
Relation:
Zarządzanie;
4/2019
Language:
eng
Coverage:
s. 331-346
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2020-08-26
Last modification date: 2020-08-28
Content object's number of views: 26
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See also

Zasady przyzwoitego zachowania się młodzieży szkolnej. - Wyd. 4

Creator:Piątek, Jan (1881-1948)

Date:1930

Type:poradnik

Contributor:Mackiewicz, Kamil (1886-1931). Il.

Proces wdrażania zarządzania przez wartości jako reakcja firm na rosnące wymagania rynku

Creator:Bartczak, Magdalena

Date:2020

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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