- Impact of product placement strategies on brand reception – literature review
Object's details: Impact of product placement strategies on brand reception – literature review
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Zeszyty Naukowe Wyższej Szkoły Humanitas.
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- Resource Identifier: oai:www.sbc.org.pl:458931
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- Creation date: 2021-04-13
- Last modification date: 2022-09-21
- Content object's number of views: 140
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See also
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Creator:Walotek-Ściańska, Katarzyna
Date:2014
Type:artykuł
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Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:czasopismo
Contributor:Niestrój, Krzysztof. Red.
Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life
Creator:Hofman-Kohlmeyer, Magdalena
Date:2018
Type:artykuł
Forms of promotion in computer games. An example of Second Life
Creator:Hofman-Kohlmeyer, Magdalena
Date:2018
Type:artykuł
Creating Branded Computer Game Elements as a Form of Customer Engagement
Creator:Hofman-Kohlmeyer, Magdalena
Date:2019
Type:artykuł
Virtual forms of prmotion in computer games. Qualitative study amongst polish users
Creator:Hofman-Kohlmeyer, Magdalena
Date:2019
Type:artykuł
Przedsiębiorczość międzynarodowa w świetle badań naukowych – przegląd literatury
Creator:Hofman-Kohlmeyer, Magdalena
Date:2018
Type:czasopismo
Contributor:Pawlas, Iwona. Red.; Fronczek, Małgorzata. Red.
The role of storytelling in building a brand
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:artykuł
