@misc{Grębosz_Magdalena_International,
 author={Grębosz, Magdalena and Otto, Jacek},
 howpublished={online},
 publisher={Publishing House of the University of Economics in Katowice},
 language={eng},
 title={International expansion of brands by realization of co-branding strategy},
 type={artykuł},
 keywords={marketing, patenty, rynek międzynarodowy, strategia marki, zarządzanie produktem},
}