@misc{Shieh_Hwai-Shuh_The,
 author={Shieh, Hwai-Shuh and Lai, Wei-Hsun},
 howpublished={online},
 publisher={Publishing House of the University of Economics in Katowice},
 language={eng},
 title={The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan},
 type={czasopismo},
 keywords={marka, marketing doświadczeń},
}