@misc{Grimal_Laurent_Mass,
 author={Grimal, Laurent and Guerlain, Philippe},
 howpublished={online},
 publisher={Publishing House of the University of Economics in Katowice},
 language={eng},
 title={Mass customization in apparel industry – implication of consumer as co-creator},
 type={artykuł},
 keywords={indywidualizacja, konsumpcja, przemysł odzieżowy},
}