@misc{Larsen_Fridrik_Branding,
 author={Larsen, Fridrik},
 howpublished={online},
 publisher={Publishing House of the University of Economics in Katowice},
 language={eng},
 type={artykuł},
 title={Branding as a bridge for commodities towards a liberalized market: a study in the electricity sector},
 keywords={komuniakcja marki, marka, marketing, rynek energetyczny, świdomość marki},
}