@misc{Grębosz_Magdalena_International, author={Grębosz, Magdalena and Otto, Jacek}, howpublished={online}, publisher={Publishing House of the University of Economics in Katowice}, language={eng}, type={artykuł}, title={International expansion of brands by realization of co-branding strategy}, keywords={marketing, patenty, rynek międzynarodowy, strategia marki, zarządzanie produktem}, }