@misc{Hofman-Kohlmeyer_Magdalena_Impact,
 author={Hofman-Kohlmeyer, Magdalena},
 howpublished={online},
 publisher={Oficyna Wydawnicza "Humanitas"},
 language={eng},
 title={Impact of product placement strategies on brand reception – literature review},
 type={artykuł},
 keywords={product placement, brand placement, brand reception, placement types, lokowanie produktu, lokowanie marki, odbiór marki, rodzaj lokowania},
}