TY - GEN A1 - Shieh, Hwai-Shuh A1 - Lai, Wei-Hsun A2 - Ziemba, Ewa. Chief Editor PB - Publishing House of the University of Economics in Katowice L1 - http://www.sbc.org.pl/Content/275329/PDF/04.pdf L2 - http://www.sbc.org.pl/Content/275329 KW - marka KW - marketing doświadczeń T1 - The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan UR - http://www.sbc.org.pl/dlibra/publication/edition/275329 ER -