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Маркетинговый аудит как основа развития брендов

Object's details: Маркетинговый аудит как основа развития брендов

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Маркетинговый аудит как основа развития брендов
Wariant tytułu:
Marketing audit as a basis for the development of brands
Group title:
Zarządzanie
Creator:
Szulgina, Ludmiła
Subject and Keywords:
маркетинговый аудит бренда;
позиционирование брендов;
рынок коммерческой недвижимости;
маркетинговые цели и стратегии;
marketing audit of the brand;
brand positioning;
commercial real estate;
marketing objectives and strategies
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2015
Resource Type:
artykuł
Format:
application/pdf
Resource Identifier: oai:www.sbc.org.pl:208449
Relation:
Zarządzanie;
3/2015
Language:
rus
Coverage:
s. 129-141
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2016-01-12
Last modification date: 2020-04-18
Content object's number of views: 129
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See also

Tożsamość przestrzeni a budowanie wartości rynkowej nieruchomości komercyjnych

Creator:Szkop Katarzyna

Date:2018

Type:artykuł

Management of prices based on consumer perception of prize

Creator:Szulgina, Ludmiła

Date:2016

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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