- The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan
Object's details: The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan
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Journal of Economics and Management.
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- Resource Identifier: oai:www.sbc.org.pl:275329
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- Rights: https://creativecommons.org/licenses/by-nc/4.0/
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- Creation date: 2017-07-04
- Last modification date: 2023-07-27
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