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Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

Object's details: Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life
Wariant tytułu:
Społeczne gry komputerowe jako kanał marketingowy służący do kreowania i zaspokajania wirtualnych potrzeb second life
Group title:
Zarządzanie
Creator:
Hofman-Kohlmeyer, Magdalena
Subject and Keywords:
virtual consumption;
computer games;
Second Life;
consumer behawior;
wirtualna konsumpcja;
gry komputerowe;
zachowania konsumenta
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2018
Resource Type:
artykuł
Resource Identifier: oai:www.sbc.org.pl:359914
Relation:
Zarządzanie;
4/2018
Language:
eng
Coverage:
s. 115-125
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2019-05-29
Last modification date: 2020-08-28
Content object's number of views: 39
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See also

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Działania marketingowe w wirtualnym świecie second life – przegląd literatury

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Date:2017

Type:artykuł

Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań

Creator:Hofman-Kohlmeyer, Magdalena

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Contributor:Niestrój, Krzysztof. Red.

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Creator:Burgiel, Aleksandra

Date:2015

Type:czasopismo

Contributor:Grzega, Urszula. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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