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Changes in marketing strategies in the fashion sector caused by the COVID-19 pandemic,,

Object's details: Changes in marketing strategies in the fashion sector caused by the COVID-19 pandemic,,

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Changes in marketing strategies in the fashion sector caused by the COVID-19 pandemic,,
Wariant tytułu:
Zmiany strategii marketingowych w sektorze mody spowodowane pandemią COVID-19
Creator:
Szymczyk, Justyna
Subject and Keywords:
fashion sector;
COVID-19 pandemic;
marketing strategies;
slow fashion;
sustainable fashion;
sektor mody;
pandemia COVID-19;
strategie marketingowe
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2020
Resource Type:
artykuł
Resource Identifier: oai:www.sbc.org.pl:540045
Relation:
Zarządzanie;
Special Issue
Language:
eng
Coverage:
s. 215-229
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2021-12-07
Last modification date: 2021-12-07
Content object's number of views: 42
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See also

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Type:artykuł

A Literature Overview of the Selected Marketing Strategies in Contemporary Business

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Date:2018

Type:artykuł

Challenges in the sphere of the fulfilment of information obligations by public companies in the face of the coronavirus threat

Creator:Żak, Katarzyna

Date:2020

Type:artykuł

Zwinność organizacyjna a przetrwanie sytuacji kryzysowych w dobie pandemii COVID-19

Creator:Kocot, Maria

Date:2023

Type:artykuł

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Creator:Szumilas, Edyta

Date:2021

Type:artykuł

Poczucie samotności aktywnych edukacyjnie kobiet w kontekście doświadczenia pandemii COVID-19

Creator:Ciechanowska, Dorota

Date:2022

Type:artykuł

Contributor:Kozerska, Agnieszka

Evaluation of relationships between employers and employees during the COVID-19 pandemic remote working

Creator:Gawron, Iwona

Date:2023

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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